Client: Orion Clinical Diagnostics
Target: Medical lab directors,
lab technicians and CFO's.
The ultimate in sensitivity
Client: Kozy Shack
Message/Positioning: Promote the flavor appeal of smooth and creamy Serenity Desserts -- and the idea that the fresh taste and the wholesome ingredients go hand-in-hand in this ready-to-eat, refrigerated dessert.
Energy Market Exchange
Agency Partner: Creative-on-Call
Communication Objectives: To establish
an image of EMEX as the leader in reverse auctions and that EMEX is the simplest
way to get your absolute lowest price on energy – without an RFP, and without settling for a co-op.
Target: Inform decision-makers at municipal entities, mayors, purchasing agents, staff engineers, town or entity boards.
Client: Sweet Simplicity Sweetener
Target: Consumers looking for a safe, completely natural sweetener with no chemicals – an all-natural, zero-calorie sweetener.
Message/Positioning: To stress that Sweet Simplicity Sweetener comes from a special, natural plant grown and harvested by American farmers – and this gives it the perfect balance that nature intended. No artificial, chemical sweetener (as in Splenda) and no calories.
Just completely safe, natural sweetness.
Target: Restaurant and food service owner/operators
Results: This campaign has been a successful introduction into the U.S. of a European coffee system. The cash machine ad received a Harvey Communication Measure Award for outstanding readership response in a national sample of readers.
Client: ADP Automatic Data Processing
Agency Partner: Inverse Marketing
Target: This promotion was aimed at existing customers of ADP Services.
Message/Positioning: Since ADP has 550,000 clients, E-ads and direct mail were used to inform the target of all of the other services available from ADP – a wide range of HR, payroll, tax and benefits-administration solutions from a single source.