Target: General public and high-end condo buyers – from young professionals to empty nesters – looking for a uniquely-designed building that is architecturally significant.
Message/Positioning: The X/O Building is designed by Master Architect Lucien Lagrange and all of the marketing materials – brochure, logo, I.D. and the advertising – were designed to reflect the same unique look and feel of the building.
Client: Rolling Hills.
Agency Partner: MoonJetWeb.com
Rolling Hills Place –
Independent & Assisted Living.
Rolling Hills Manor –
Skilled Nursing & Rehabilitation Services.
Target: Inform potential residents,
their families, advisors, medical personal,
and other decisions makers about the
quality of care, the comforts of a new home,
and the friendly surroundings.
Client: MCL Company
Agency Partner: Lubow Advertising
Target: The general public, high-end condo buyers – from young professionals to empty nesters.
Message/Positioning: To design a 24-page sales brochure to present Park View at River East as a whole new, attractive neighborhood.
Result: The brochure was successful in generating real interest in Park View – and in attracting strong sales even before the groundbreaking in a very competitive, high-end market.
Client: Allstate Financial
Target: Busy, in-bank representatives.
Message/Positioning: To create a seamless,
well-organized collateral sales system that would give the reps a higher comfort level and stronger direction to sell insurance and annuities. We also infused the sales system – and the financial products it promoted – with much greater human appeal by using animals.
Client: Jupiter Realty Corporation
Target: The investment community.
Message/Positioning: To tell investors an appealing story about Jupiter Partners and the buildings they have developed – and manage – across the country from San Diego to New York City.
Result: A very positive response from the brochure, especially from the targeted, higher-end prospects. Also increased awareness sharply in all markets.
Energy Market Exchange
Agency Partner: Creative-on-Call
Communication Objectives: To establish an image of EMEX as the leader
in reverse auctions and that EMEX is the simplest way to get your absolute lowest price
on energy – without an RFP, and without settling for a co-op.
Target: Inform decision-makers at municipal entities, mayors, purchasing agents,
staff engineers, town or entity boards.
Re-branding of company: New corporate logo, id package,
ad campaign of six ads and an eight page brochure.