Listening. Asking questions. Understanding.
That’s how Andrus Design begins every project. Because effective design ideas – concepts that move audiences to act in desired ways – start with understanding the fundamentals of your brand, of your business objectives, and, most importantly, of your targets.
Andrus Design delivers well-executed, fully-integrated graphic and web design based on these essential brand disciplines across a broad range of applications: Advertising, Direct Response, Sales Promotion, Collateral, Package Design, Logo and Corporate Identity Development.
You get big brand experience and discipline plus bold, fresh design that “moves the needle,” whether that involves consumers buying your products or other businesses using your services.
Get straight to the heart of it! Contact Bob Andrus at Andrus Design.
Client: Orion Clinical Diagnostics
Target: Medical lab directors,
lab technicians and CFO's.
Message/Positioning:
The ultimate in sensitivity
and accuracy.
Created:
Marketing Communications
Logo Development
Client: EMEX
Energy Market Exchange
Agency Partner: Creative-on-Call
Communication Objectives: To establish an image of EMEX as the leader in reverse auctions and that EMEX is the simplest way to get your absolute lowest price on energy – without an RFP, and without settling for a co-op.
Target: Inform decision-makers at municipal entities, mayors, purchasing agents, staff engineers, town or entity boards.
Re-branding of company: New corporate logo, id package, ad campaign of six ads and an eight page brochure.
Client: K40 Electronics
Radar and Laser Detection System.
Agency Partner: Inverse Marketing
Target: Consumer high-end car buyers – buying from auto dealers and installers of radar and laser detectors. The most advanced radar detection and laser protection system available today, completely customized for your automobile and the way you drive.
Re-brand company, reintroducing the K40 line of Radar and Laser Detection systems to the market.
Created:
Web Site Design
Consumer Sales Brochure
Final Production
Photo Retouching
Package Design
Corporate Identity
Client: Insight Beverages.
Agency Partner: Foodmix
Target: Restaurant and foodservice owners/operators. This campaign stirs up new excitement for the explosion of beverage choices driven by consumers. Insight Beverages brings greater flavor formats and flexibility to transform operations into a beverage destination.
Operator Sales Brochure with six powerful inserts to introduce the new program.
Web site for Insight Beverages and to introduce “Create a stir.”
Direct Mail campaign to restaurant owners/operators utilizing the Insight Beverages Logo as a spinning pin wheel.
Tie-in graphic for front of dispensers.
Promotional cups carrying the theme.
Created:
Sales Brochure
Sales Sheets
Web Design
Web Navigation
Flash opening
Photo shot supervision
Photo retouching
Client: The Quaker Oats Company.
Target: university and college students/food service operators on campus. This promotion is designed to motivate all the college students who love Cap’n Crunch to taste the fun, with crunchy combinations. The overall message is: there are no rules -- anything goes, any time.
Giant-size “Crunch This!” Posters for university and college cafeterias/union centers.
Direct mail to university and college food service operators on campus.
“Crunch This!” Recipes – featuring Marshmallow Crunch Bars, and Cap’n Crunch cookies.
“Crunch This!” Cup. Reusable 22-ounce cup with bold graphics to reinforce the program all over campus. The cup complements the All-Day-Cereal Stations with bulk dispensers of Quaker cereals.
Created:
Poster Design
Direct Mail
Sales Brochures
Sales Promotions